Everyone, read everyone, wants their startup to grow into a profitable business and reach a point where it is no longer called a startup, but a full-fledged company. Mind you, seven years after it started and even after its revenue touched $2 billion, Facebook was still called a startup in some quarters. A startup plays […]
Small Products Based Businesses and Their Fight against the Big Players
There was a time in the not too distant past when if you were a small business trying to establish yourself in a niche populated with big players, you would find it almost impossible to make a mark. Have things changed now? Not if you believe a report, which says 8 out of 10 new […]
The 3 Absolutely Essential but Criminally Overlooked Elements of eCommerce
Ecommerce is a trillion dollar industry. Everybody wants to grab a slice of the mammoth pie. One reason why this industry is growing at break-neck speed is that it is very easy to get an eCommerce business up and running. Yes, businesses do face a lot of competition, but the one big advantage of this […]
Explore or Die – Why Your E-Commerce Business Must Tap Newer Markets
One of the biggest advantages of running an eCommerce business is that your business has wings. All you need to do is learn to fly. You have an unlimited opportunity for growth and exploring new avenues that help you reach out to new customers, form profitable partnerships and ensure your topline revenue doesn’t have to […]
3 Value Propositions that can Help Online Merchants Boost Sales Figures
Value propositions are important for online, as well as, offline stores. The importance of a solid value proposition that differentiates your site from the rest of the competition assumes even more importance in e-commerce as online shoppers keep getting more demanding. The fact that they can pick from a smorgasbord of e-commerce options to shop […]
Building Market Credibility for your Products Based Business – 3 Simple Tips!
One of the reasons why customers prefer products from a specific business and not from another is credibility. Think of credibility as the most important ingredient for business success, especially in a saturated market. Your customers have tons of options to pick from when it comes to businesses selling the products they want to buy. […]