How customer relationship management and mass-personalization go hand in hand. Image source In pre-industrial times, marketing and manufacturing processes were always personalized. A face-to-face conversation between a craftsman and their patron would lead to a custom-built product days later. In the early 1900s, mass production, as personified by the US auto industry, was accompanied by […]
Customer Relationship Management (CRM) software is critical for the smooth functioning of your business. You need it to track your sales, manage customer relationships, connect your sales team members and get crucial customer behavior insights to take informed decisions at the right time. So, if you are in charge of choosing the right CRM software […]
The retail e-commerce sales for the fourth quarter of 2013 in the US totaled a mammoth $69.2 billion. Global B2C e-commerce sales are all set to hit $1.5 trillion this year . These figures don’t just look good, they look downright amazing. But there is just one problem. You’ve taken a cold hard look at […]