Everyone, read everyone, wants their startup to grow into a profitable business and reach a point where it is no longer called a startup, but a full-fledged company. Mind you, seven years after it started and even after its revenue touched $2 billion, Facebook was still called a startup in some quarters. A startup plays […]
The 3 Absolutely Essential but Criminally Overlooked Elements of eCommerce
Ecommerce is a trillion dollar industry. Everybody wants to grab a slice of the mammoth pie. One reason why this industry is growing at break-neck speed is that it is very easy to get an eCommerce business up and running. Yes, businesses do face a lot of competition, but the one big advantage of this […]
3 Value Propositions that can Help Online Merchants Boost Sales Figures
Value propositions are important for online, as well as, offline stores. The importance of a solid value proposition that differentiates your site from the rest of the competition assumes even more importance in e-commerce as online shoppers keep getting more demanding. The fact that they can pick from a smorgasbord of e-commerce options to shop […]
Building Market Credibility for your Products Based Business – 3 Simple Tips!
One of the reasons why customers prefer products from a specific business and not from another is credibility. Think of credibility as the most important ingredient for business success, especially in a saturated market. Your customers have tons of options to pick from when it comes to businesses selling the products they want to buy. […]
3 Problems Small Products-Based Businesses Must Overcome to Grow Exponentially
Small businesses have to face intense competition from two quarters – other small businesses and the big players in the niche. There are some 28 million small businesses in the US alone, which are vying for customer attention. This in itself is a huge challenge to overcome, but at the same time they also have […]
7 Elements of a Top Line Growth Strategy that Delivers Returns
Top line growth is the raison d’être for every business whether it is a product based business or is offering certain services. A business cannot survive without experiencing consistent growth in revenue and revenue stagnation is not an option either for new entrepreneurs or established companies with mature products and services. If your business doesn’t […]