5 steps to creating content that drives revenue If you’re in the world of eCommerce, chances are you’ve heard about content marketing and all of the wonderful benefits it can bring. Depending on the source in question, you might believe that content marketing is a waste of time and money, or it’s the best thing […]
There are no shortage of accounting, payroll, or POS tools. As an eCommerce seller, wholesaler, or online retailer, you have an increasingly large number of choices to make when it comes to managing the financial state of your business. And, as it might seem, many business owners are overwhelmed by their choices. According to a […]
What you will learn in this post: What the Facebook Pixel is, and how you can use it for effective ad targeting How to use Custom Audiences to retarget previous site visitors / app users What a Lookalike Audience is, and why it’s more effective than interest-based targeting How to use Dynamic Ads to personalize […]
Customers buy goods and services from business who treat them well. This statement isn’t exactly an earth-shattering revelation. Treat people with respect and people will buy what you’re selling (assuming what you’re selling is valuable). Yet, according to NewVoiceMedia, $41 billion is lost by U.S. companies alone each year due to poor customer experience. Though […]
What you will learn in this post: Why the vast majority of e-commerce businesses fail within the first 120 days How to target your largest expenditures to gain efficiencies and reduce costs How minimum wage increases are affecting your business’ bottom line Selling products online is a booming business. According to data from “Internet Retailer,” […]
What you will learn in this post: What the experts are saying about the upcoming holiday season Five tactical steps you can take this holiday season to boost e-commerce sales 33 additional marketing techniques you can implement this holiday season E-commerce sales could again reach new heights in 2016 as forecasters expect this holiday season […]