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Greener is better, especially in the eyes of today’s consumers.   Source “The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.” – Lady Bird Johnson Many businesses today have taken the stance that becoming a greener, more eco-friendly organization is pivotal from […]

How to stack up against the big dog – Amazon.   Source “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Unless you’ve been living on the moon for the past decade or so, you know that Amazon is […]

The traditional brick and mortar store is changing – here’s how.   Source While eCommerce continues to go from strength to strength, with people turning to online shopping for its freedom, flexibility, and convenience, brick and mortar retailing is enjoying something of a renaissance. At present, around 49% of US consumers confirm that they choose […]

A guide to leveraging traditional media to boost profits and brand awareness.   Source There’s no doubt about it: the eCommerce industry is going from strength to strength, with more people turning to the convenience and value of online shopping with the passing of every year. In fact, last year, the UK alone recorded a […]

A brief timeline of digital consumer behavior   Source By 2020, brick and mortar retail spaces will be little more than showrooms.” – Eddie Machaalani & Mitchell Harper   As an eCommerce business, it always pays to understand your consumer base in greater depth and a big part of that lies in understanding the landscape […]