Value propositions are important for online, as well as, offline stores. The importance of a solid value proposition that differentiates your site from the rest of the competition assumes even more importance in e-commerce as online shoppers keep getting more demanding. The fact that they can pick from a smorgasbord of e-commerce options to shop […]
Why your Business Isn’t Making the Most of the Boom in E-Commerce?
The e-commerce industry is booming. Its rapid growth has prompted many enterprising individuals to take the plunge and open online stores selling products and services. Some of them have gone on to become highly successful, while others have either shut shop are struggling to improve their sales figures. It’s interesting that in spite of the […]
Increasing the ROI of an E-Commerce Company – 5 Great Tips
Global B2C e-commerce sales are set to hit $1.5 trillion this year. This massive figure illustrates the growth of e-commerce and the fact that online is where your business must be, if it wants to be profitable. But businesses plying their trade online will tell you that generating online revenue and increasing ROI is not […]
Is Lack of Online Visibility Ruining your Business’s Sales Figures?
A business riding the crest of a sales wave also has to face its trough. Experienced businesses think of a trough as the beginning of a crest and have contingency plans in place if their sales figures nose dive. Astute businesses who’ve worked their way up from the bottom have a fluid sales strategy in […]
7 Great tips to stop your e-Commerce Sales from Plateauing
The retail e-commerce sales for the fourth quarter of 2013 in the US totaled a mammoth $69.2 billion. Global B2C e-commerce sales are all set to hit $1.5 trillion this year . These figures don’t just look good, they look downright amazing. But there is just one problem. You’ve taken a cold hard look at […]