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Your practical guide to cognitive bias and marketing.   Source   In a time where we can access a wealth of information at the swipe of a screen or the click of a button, consumers are in the driver’s seat. Today’s tech-savvy digital natives are less likely to fall for cheap sales messaging. Modern shoppers […]

Accelerate your business growth with the power of email marketing.   Source As an eCommerce or retail business, your email subscriber list is invaluable. There may be a wealth of new platforms, touchpoints, and technologies available to today’s consumers, but email hasn’t lost its promotional power. Not only do 73% of millennials prefer email communications […]

Accelerate your business’s growth by building a consistent buzz. Source With brands and businesses creating more digital content than ever, cutting through the noise takes more than writing a few generic blog posts and hoping for the best. Today’s tech-savvy, information-rich shoppers and consumers crave value: they want to be entertained, enlightened, and inspired, and […]

Your definitive guide on marketing tactics to avoid.   Source As a retail or eCommerce business, promoting your brand’s services and products is no doubt at the top of your priority list. There are countless resources out there offering advice on how to market your business, but not many that tell you what to avoid. […]

Powerful paid advertising tactics, methods, and strategies you need to know.   ©NicoElNino via Canva.com If you get it right, paid advertising offers a healthy return on investment (ROI). Many small business owners avoid investing in this form of advertising because of the term “paid.” But you don’t need to have an Amazon-like wallet to […]