What you will learn in this post: What the Facebook Pixel is, and how you can use it for effective ad targeting How to use Custom Audiences to retarget previous site visitors / app users What a Lookalike Audience is, and why it’s more effective than interest-based targeting How to use Dynamic Ads to personalize […]
Customers buy goods and services from business who treat them well. This statement isn’t exactly an earth-shattering revelation. Treat people with respect and people will buy what you’re selling (assuming what you’re selling is valuable). Yet, according to NewVoiceMedia, $41 billion is lost by U.S. companies alone each year due to poor customer experience. Though […]
The number of new businesses—and new entrepreneurs—has risen to an all-time high in 2016. According to a recent report from Global Entrepreneurship Monitor (GEM), 27 million Americans started and/or are running new businesses. Most expect that number to continue to climb steadily over the next few years. And yes, while many small businesses do fail, […]
What you will learn in this post: Why the vast majority of e-commerce businesses fail within the first 120 days How to target your largest expenditures to gain efficiencies and reduce costs How minimum wage increases are affecting your business’ bottom line Selling products online is a booming business. According to data from “Internet Retailer,” […]
What you will learn in this post: What the experts are saying about the upcoming holiday season Five tactical steps you can take this holiday season to boost e-commerce sales 33 additional marketing techniques you can implement this holiday season E-commerce sales could again reach new heights in 2016 as forecasters expect this holiday season […]
One thing small business owners often forget is that “people buy from people”. Yes, some people base their shopping preferences on price, but most people prefer to buy from stores they feel comfortable in. As such, it is crucially important to reconsider the experience of your typical customer from time to time, regardless of the […]